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  • Image of Leadership from the Inside Out
    Image of Leadership from the Inside Out

    Becoming a Leader for Life

    by Kevin Cashman

    In this summary Kevin Cashman demonstrates that his "grow the whole person to grow the whole leader" approach focused on purpose-driven leadership, is even more relevant in today’s hypercomplex world.

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  • Image of Manager Redefined
    Image of Manager Redefined

    The Competitive Advantage in the Middle of Your Organization

    by Thomas H. Davenport

    In Manager Redefined, Tom Davenport and Stephen Harding explains that managers must build human capital and create employee engagement by managing them almost not at all. The authors view supervisors and managers as centers of insight and influence, underappreciated in many organizations, but endowed nevertheless with the potential to make dramatic contributions to enterprise success. They urge companies to think of their managers as potential sources of competitive advantage.

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  • Image of Bringing Out the Best in People
    Image of Bringing Out the Best in People

    How to Apply the Astonishing Power of Positive Reinforcement

    by Aubrey Daniels

    Daniels, a psychologist, knows what keeps people working at peak performance: positive reinforcement. It takes more than a few pats on the back, however. Learn this method and watch your people soar.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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