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  • Image of Leadership from the Inside Out
    Image of Leadership from the Inside Out

    Becoming a Leader for Life

    by Kevin Cashman

    In this summary Kevin Cashman demonstrates that his "grow the whole person to grow the whole leader" approach focused on purpose-driven leadership, is even more relevant in today’s hypercomplex world.

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  • Image of The 21 Indispensable Qualities of a Leader
    Image of The 21 Indispensable Qualities of a Leader

    Becoming the Person Others Will Want to Follow

    by John C. Maxwell

    In the tradition of his million-seller The 21 Irrefutable Laws of Leadership, author John Maxwell provides a concise, accessible leadership book that helps readers become more effective leaders from the inside out.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Customer-Centered Enterprise
    Image of The Customer-Centered Enterprise

    How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

    by Harvey Thompson

    If you are going to succeed in business today, you have no choice but to become customer-centered. This summary teaches you exactly what steps you need to take to become customer-centered, and explains what leaders in the field have done to change their focus and vision from an internally driven idea of what the customer wants to an outside-in vision of what the customer wants.

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