Book Summaries

Clear All

Filters

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Adaptability
    Image of Adaptability

    The Art of Winning In An Age of Uncertainty

    by Max McKeown

    Max McKeown's new book harnesses the essence of human survival — the ability to adapt — to help people succeed in business and all other aspects of life. He draws on millions of years of evolution to create a practical and strategic set of rules that take adaption from an involuntary coping strategy to a deliberate winning strategy. Adaptability proves that innovation is important but not enough. The ability to adapt smarter and faster than the situation changes is what...

    View Details

  • Image of The Thank You Economy
    Image of The Thank You Economy

    by Gary Vaynerchuk

    Gary Vaynerchuk's Thank You Economy principles are about the way we communicate, the way we buy and sell, and the way businesses and consumers interact online and offline. Companies and brands are now competing on a whole new level in an entirely new business era. The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

    View Details

  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

    View Details

  • Image of Tuned In
    Image of Tuned In

    Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

    by Craig Stull, David Meerman Scott, Phil Myers

    Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success. Any organization can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over 15 years, the authors show readers how to find unsolved problems in the marketplace and

    View Details

  • Image of Blue Ocean Strategy
    Image of Blue Ocean Strategy

    How to Create Uncontested Market Space and Make Competition Irrelevant

    by Renée Mauborgne, W. Chan Kim

    A Soundview Featured Book Review
    How would your business perform if it didn't have any competitors? There are companies who accomplish this feat and in Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne instruct executives on how to find these markets. Readers will learn about the ways to create uncontested market space via examples from some of the most notable companies of the past 30 years.

    View Details

  • Image of Citizen Marketers
    Image of Citizen Marketers

    When People Are the Message

    by Ben McConnell, Jackie Huba

    “Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.

    View Details

Recently Viewed Categories