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  • Image of What Got You Here Won’t Get You There
    Image of What Got You Here Won’t Get You There

    How Successful People Become Even More Successful

    by Marshall Goldsmith

    The corporate world is full of intelligent and skilled executives, but few will ever reach the top and, according to Goldsmith, subtle nuances make the difference.

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  • Image of Unfinished Business
    Image of Unfinished Business

    Women, Men, Work, Family

    by Anne-Marie Slaughter

    Anne-Marie Slaughter offers her own story as a backdrop for discussing the challenges that face women who seek to have an incredible career while nurturing a happy family.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Myth of Excellence
    Image of The Myth of Excellence

    Why Great Companies Never Try to Be the Best at Everything

    by Fred Crawford, Ryan Mathews

    Companies that try to be the best at everything — price, service, access, product or experience — will undoubtedly be surpassed by companies that focus their efforts on one attribute.

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