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  • Image of Crushing It!
    Image of Crushing It!

    How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

    by Gary Vaynerchuk

    Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

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  • Image of Making Strategy Work
    Image of Making Strategy Work

    Leading Effective Execution and Change

    by Lawrence Hrebiniak

    While formulating strategy is a challenge, executing that strategy can be an even greater challenge. In Making Strategy Work, Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. This model covers every key success factor of effective execution, including organization structure, coordination, information sharing, incentives, controls, change management, culture and the role of power and influence in the process.

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  • Image of The Quest For Global Dominance
    Image of The Quest For Global Dominance

    Transforming Global Presence into Global Competitive Advantage

    by Vijay Govindarajan, Anil K. Gupta

    Worldwide market opportunities are available and the authors say that establishing a global presence is not enough. Describing how a global mindset is necessary to rethink who target customers are and what value should be delivered to them, The Quest for Global Dominance explains howcompanies can identify and develop the opportunities for value creation to gain competitive advantage.

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  • Image of Brand Asset Management
    Image of Brand Asset Management

    Driving Profitable Growth Through Your Brands

    by Scott Davis

    The authors present a comprehensive eleven-step process for transforming your brand into one your most valuable assets. Step number one: developing a brand vision.

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