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  • Image of Chief Culture Officer
    Image of Chief Culture Officer

    How to Create a Living, Breathing Corporation

    by Grant McCracken

    Companies around the world need to pay attention to the newest trends. In fact, corporations need a new professional, a Chief Culture Officer. Anthropologist Grant McCracken trains some of the world’s biggest companies and consulting firms and argues that hiring a Chief Culture Officer would help detect changes and have a deeper understanding of the waves of culture in America and the world to expand your business.

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  • Image of Fearless Leadership
    Image of Fearless Leadership

    How to Overcome Behavioral Blindspots and Transform Your Organization

    by Loretta Malandro

    Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people to achieve your business objectives. Dr. Loretta Malandro, leadership guru, has developed a groundbreaking behavior-based approach that is used around the world to create top-performing leaders and high-performance companies. This step-by-step will show you how to properly handle uncertainty and how to hold yourself and your employees accountable.

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  • Image of The Upside of Irrationality
    Image of The Upside of Irrationality

    The Unexpected Benefits of Defying Logic at Work and at Home

    by Dan Ariely

    In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now in The Upside of Irrationality, Ariely exposes the surprisingly negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights about what really motivates us on the job, how unwise actions can become long-term habit, and more.

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  • Image of Now, Build a Great Business!
    Image of Now, Build a Great Business!

    7 Ways to Maximize Your Profits in Any Market

    by Mark Thompson, Brian Tracy

    Now, Build a Great Business! is an essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy. It is filled with straightforward, powerful strategies to ignite growth in your business and is packed with insights from face-to-face interviews with world-class business leaders. This executive summary offers practical steps that you can take away immediately and clear-cut strategies for moving your business forward.

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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