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  • Image of Chief Culture Officer
    Image of Chief Culture Officer

    How to Create a Living, Breathing Corporation

    by Grant McCracken

    Companies around the world need to pay attention to the newest trends. In fact, corporations need a new professional, a Chief Culture Officer. Anthropologist Grant McCracken trains some of the world’s biggest companies and consulting firms and argues that hiring a Chief Culture Officer would help detect changes and have a deeper understanding of the waves of culture in America and the world to expand your business.

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  • Image of Fearless Leadership
    Image of Fearless Leadership

    How to Overcome Behavioral Blindspots and Transform Your Organization

    by Loretta Malandro

    Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people to achieve your business objectives. Dr. Loretta Malandro, leadership guru, has developed a groundbreaking behavior-based approach that is used around the world to create top-performing leaders and high-performance companies. This step-by-step will show you how to properly handle uncertainty and how to hold yourself and your employees accountable.

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  • Image of The Upside of Irrationality
    Image of The Upside of Irrationality

    The Unexpected Benefits of Defying Logic at Work and at Home

    by Dan Ariely

    In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now in The Upside of Irrationality, Ariely exposes the surprisingly negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights about what really motivates us on the job, how unwise actions can become long-term habit, and more.

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  • Image of Now, Build a Great Business!
    Image of Now, Build a Great Business!

    7 Ways to Maximize Your Profits in Any Market

    by Mark Thompson, Brian Tracy

    Now, Build a Great Business! is an essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy. It is filled with straightforward, powerful strategies to ignite growth in your business and is packed with insights from face-to-face interviews with world-class business leaders. This executive summary offers practical steps that you can take away immediately and clear-cut strategies for moving your business forward.

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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