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  • Image of The Elegant Solution
    Image of The Elegant Solution

    Toyota's Formula for Mastering Innovation

    by Matthew May

    A Soundview Featured Book Review
    Despite the company's issues in the past several years, Toyota is still a model organization. This book examines the management and innovation philosophies that made Toyota one of the strongest brands in the automotive world. The authors combine unique takes on the company's performance with elements of Japanese history.

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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