How Everyday Companies Become Extraordinary Performers
A Soundview Featured Book Review
A number of small businesses stay small but not always by choice. Only one tenth of 1 percent is persistent enough to break through to sales above $250 million a year. McFarland points out in The Breakthrough Company that it doesn’t take luck to make your “everyday” company “extraordinary.” Instead, for a company to make it big it takes a specific set of skills and strategies that can be used by anyone, from a startup to major company.