Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

    View Details

  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

    View Details

  • Image of TouchPoints
    Image of TouchPoints

    Creating Powerful Leadership Connections in the Smallest of Moments

    by Douglas Conant, Mette Norgaard

    Douglas R. Conant, CEO of Campbell Soup Company, and co-author Mette Norgaard turn conventional business wisdom on its head, suggesting that the daily interruptions that leaders face in nearly epidemic proportions are actually the moments where the greatest leadership opportunities lie. The TouchPoint model has three components and involves using the head, heart and hands to connect with employees in a way that not only enhances their individual performance, but actually transforms them into...

    View Details

  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

    View Details

  • Image of Credibility
    Image of Credibility

    How Leaders Gain and Lose It, Why People Demand It

    by James Kouzes, Barry Z. Posner

    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.

    View Details

  • Image of The Black Swan
    Image of The Black Swan

    The Impact of the Highly Improbable

    by Nassim Nicholas Taleb

    A Soundview Featured Book Review
    According to Taleb, regardless of what we know from history, a single improbable event can change everything we think about the world. Taleb calls these improbable events Black Swans.

    View Details

  • Image of The Age of Speed
    Image of The Age of Speed

    A Strategy for Thriving in a More-Faster-Now World

    by Vince Poscente

    In a time starved era, you need to stop listening to everyone who tells you to slow down, and begin paying attention to authors like Poscente who give you the necessary tools to get ahead of the rush once and for all. The author illustrates why harnessing the power of speed is the ultimate solution for those seeking less stress, less busyness and more balance, while providing the reader with case studies gleaned from successful companies such as Geico, Netflix and Nintendo.

    View Details

  • Image of The New Boss
    Image of The New Boss

    How to Survive the First 100 Days

    by Peter Fischer

    Translated from German and published for the first time in English, The New Boss provides a thorough guide for newly appointed senior managers and executives to make a successful transition into their new leadership roles. Fischer covered all the bases, illuminating the seven building blocks of an accomplished transition, as well as case studies spelling out nearly every possible leadership transition.

    View Details

Recently Viewed Categories