Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Content Inc.
    Image of Content Inc.

    How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

    by Joe Pulizzi

    Joe Pulizzi, founder of several startups, reverse-engineers the traditional entrepreneurial model for success by shifting focus from first creating a product to getting customers first and then developing products.

    View Details

  • Image of The Machine
    Image of The Machine

    A Radical Approach to the Design of the Sales Function

    by Justin Roff-Marsh

    Sales management radical Justin Roff-Marsh presents a nontraditional sales approach that incorporates the division of labor, in which sales responsibility shifts from autonomous agents to a centrally coordinated team to build more efficient sales functions.

    View Details

  • Image of On Fire at Work
    Image of On Fire at Work

    How Great Companies Ignite Passion in Their People Without Burning Them Out

    by Eric Chester

    Business success is directly related to the quality of the employees. Eric Chester reveals the seven cultural pillars that today’s leading employers focus on to attract and retain top talent: compensation, alignment, atmosphere, growth, acknowledgment, communication and autonomy.

    View Details

  • Image of Powerful Proposals
    Image of Powerful Proposals

    21 Things You Need to Know to Hit the Ground Running

    by David G. Pugh, Terry R. Bacon

    "Powerful Proposals" gives businesses proven strategies for creating customer-centered documents that outshine the competition every time.

    View Details

  • Image of Primal Teams
    Image of Primal Teams

    Harnessing the Power of Emotions to Fuel Extraordinary Performance

    by Jackie Barretta

    Primal Teams shows how anyone can control potentially damaging emotions, while triggering the kind of passion and energy that supercharge performance.

    View Details

  • Image of Exceeding Customer Expectations
    Image of Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

    by Kirk Kazanjian

    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

    View Details

  • Image of Outside Innovation
    Image of Outside Innovation

    How Your Customers Will Co-Design Your Company's Future

    by Patricia B. Seybold

    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

    View Details

  • Image of Words that Work
    Image of Words that Work

    It's Not What You Say, It's What People Hear

    by Dr. Frank I. Luntz

    To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

    View Details

Recently Viewed Categories