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  • Image of Exceeding Customer Expectations
    Image of Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

    by Kirk Kazanjian

    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

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  • Image of Outside Innovation
    Image of Outside Innovation

    How Your Customers Will Co-Design Your Company's Future

    by Patricia B. Seybold

    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

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  • Image of Words that Work
    Image of Words that Work

    It's Not What You Say, It's What People Hear

    by Dr. Frank I. Luntz

    To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

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  • Image of Goals!
    Image of Goals!

    How to Get Everything You Want - Faster than You Ever Thought Possible

    by Brian Tracy

    Prolific author, speaker and sales trainer Tracy (his book Advanced Selling Strategies was summarized in 1995) offers specific advice to help executives and others achieve their personal and workplace goals. Clarifying your values and finding your “major definite purpose” is a key step. Tracy also identifies the self-imposed barriers that so many people put between themselves and their goals.

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  • Image of The Set-Up-To-Fail Syndrome
    Image of The Set-Up-To-Fail Syndrome

    How Good Managers Cause Great People to Fail

    by Jean-Francois Manzoni, Jean-Louis Barsoux

    Manzoni, Associate Professor of Management at the world-renowned INSEAD business school in France, and Barsoux, a Senior Research Fellow at INSEAD, reveal the all-too-common phenomenon of employees, including those with great potential, who fail because of their superiors’ attitudes and behaviors. The start of the problem: managers who are too quick to label some employees as “under-performers” — and who then view any actions by these employees in a negative light.

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