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  • Image of Full Engagement!
    Image of Full Engagement!

    Inspire, Motivate and Bring Out the Best in Your People

    by Brian Tracy

    In Full Engagement!, business success expert Brian Tracy shows managers how they can supercharge their employees' efforts. Packed with powerful, practical ideas and strategies, this eye-opening guide explains how to: unlock the potential of each person; motivate and inspire employees to peak performance; trigger the "X Factor" that maximizes productivity; drive out the fears that hold people back; create a high-trust work environment; set clear goals and objectives; and...

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  • Image of The Steve Jobs Way
    Image of The Steve Jobs Way

    iLeadership for a New Generation

    by Jay Elliot, William Simon

    In The Steve Jobs Way, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him capable of creating tools so extraordinary that they have remade three industries and transformed the way we create, consume, and communicate with each other. Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style...

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  • Image of Win
    Image of Win

    The Key Principles to Take Your Business from Ordinary to Extraordinary

    by Dr. Frank I. Luntz

    From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to...

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  • Image of Freakonomics
    Image of Freakonomics

    A Rogue Economist Explores the Hidden Side of Everything

    by Steven Levitt, Stephen Dubner

    A Soundview Featured Book Review
    Freakonomics offers readers the hidden facts buried within the stories they live and see dramatized every day, along with the numbers and statistics that can help them draw sense from the chaos. By justifying the use of strange questions to get at the heart of the matter, the authors show how economists turn collections of facts into unusual theories and then prove them by applying critical analysis.

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  • Image of Nobodies to Somebodies
    Image of Nobodies to Somebodies

    How 100 Great Careers Got Their Start

    by Peter Han

    Nobodies to Somebodies explores how many successful people found their true callings in a wide range of fields, and went from Nobodies to Somebodies. Based on interviews with 100 highly accomplished leaders — actors, CEOs, senators, scientists and others — this summary describes the early paths they traveled, the hard choices they made, and the lessons they learned along the way. Describing many extremely diverse career paths, it explores common themes and lessons that can help anyone e

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  • Image of Silos, Politics, and Turf Wars
    Image of Silos, Politics, and Turf Wars

    A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

    by Patrick Lencioni

    In Silos, Politics, and Turf Wars, bestselling author and acclaimed management expert Patrick Lencioni presents a dynamic leadership fable that reveals how organizations can overcome the “silos” that divide work units and paralyze performance. Lencioni also offers solutions to a key leadership issue — the impact of turf wars and political infighting on organizational effectiveness. Written in the form of a realistic but fictional story, this summary tackles a tough business issue in bot

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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