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  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

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  • Image of You Already Know How to Be Great
    Image of You Already Know How to Be Great

    A Simple Way to Remove Interference and Unlock Your Greatest Potential

    by Rebecca R. Merrill, Alan Fine

    This executive book summary of You Already Know How to Be Great offers a bold new approach to performance by one of the top coaches in the country. Alan Fine, an accomplished tennis, golf, and executive coach and a renowned authority on peak performance, has found the biggest obstacle to improved performance isn't not knowing what to do; it's not doing what you already know. Fine reveals his simple and proven approach to achieving breakthrough performance through...

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  • Image of The New Leader's 100-Day Action Plan
    Image of The New Leader's 100-Day Action Plan

    How to Take Charge, Build Your Team and Get Immediate Results

    by George B. Bradt, Jorge E. Pedraza, Jayme A. Check

    Moving into a new leadership position is one of the toughest challenges an executive can face. Whether you're a veteran leader taking over a new organization or a novice moving into your first leadership role, this practical guide will help you manage your leadership transition so you can take charge, build your team, and deliver results. This executive book summary of the second edition of The New Leader's 100-Day Action Plan presents proven solutions and cutting-edge techniques...

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  • Image of Freakonomics
    Image of Freakonomics

    A Rogue Economist Explores the Hidden Side of Everything

    by Steven Levitt, Stephen Dubner

    A Soundview Featured Book Review
    Freakonomics offers readers the hidden facts buried within the stories they live and see dramatized every day, along with the numbers and statistics that can help them draw sense from the chaos. By justifying the use of strange questions to get at the heart of the matter, the authors show how economists turn collections of facts into unusual theories and then prove them by applying critical analysis.

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  • Image of Nobodies to Somebodies
    Image of Nobodies to Somebodies

    How 100 Great Careers Got Their Start

    by Peter Han

    Nobodies to Somebodies explores how many successful people found their true callings in a wide range of fields, and went from Nobodies to Somebodies. Based on interviews with 100 highly accomplished leaders — actors, CEOs, senators, scientists and others — this summary describes the early paths they traveled, the hard choices they made, and the lessons they learned along the way. Describing many extremely diverse career paths, it explores common themes and lessons that can help anyone e

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  • Image of Silos, Politics, and Turf Wars
    Image of Silos, Politics, and Turf Wars

    A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

    by Patrick Lencioni

    In Silos, Politics, and Turf Wars, bestselling author and acclaimed management expert Patrick Lencioni presents a dynamic leadership fable that reveals how organizations can overcome the “silos” that divide work units and paralyze performance. Lencioni also offers solutions to a key leadership issue — the impact of turf wars and political infighting on organizational effectiveness. Written in the form of a realistic but fictional story, this summary tackles a tough business issue in bot

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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