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  • Image of Freakonomics
    Image of Freakonomics

    A Rogue Economist Explores the Hidden Side of Everything

    by Steven Levitt, Stephen Dubner

    A Soundview Featured Book Review
    Freakonomics offers readers the hidden facts buried within the stories they live and see dramatized every day, along with the numbers and statistics that can help them draw sense from the chaos. By justifying the use of strange questions to get at the heart of the matter, the authors show how economists turn collections of facts into unusual theories and then prove them by applying critical analysis.

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  • Image of Nobodies to Somebodies
    Image of Nobodies to Somebodies

    How 100 Great Careers Got Their Start

    by Peter Han

    Nobodies to Somebodies explores how many successful people found their true callings in a wide range of fields, and went from Nobodies to Somebodies. Based on interviews with 100 highly accomplished leaders — actors, CEOs, senators, scientists and others — this summary describes the early paths they traveled, the hard choices they made, and the lessons they learned along the way. Describing many extremely diverse career paths, it explores common themes and lessons that can help anyone e

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  • Image of Silos, Politics, and Turf Wars
    Image of Silos, Politics, and Turf Wars

    A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

    by Patrick Lencioni

    In Silos, Politics, and Turf Wars, bestselling author and acclaimed management expert Patrick Lencioni presents a dynamic leadership fable that reveals how organizations can overcome the “silos” that divide work units and paralyze performance. Lencioni also offers solutions to a key leadership issue — the impact of turf wars and political infighting on organizational effectiveness. Written in the form of a realistic but fictional story, this summary tackles a tough business issue in bot

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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  • Image of The Customer Century
    Image of The Customer Century

    Lessons from World Class Companies in Integrated Marketing and Communications

    by Anders Gronstedt Ph.D.

    Author Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

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  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

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