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  • Image of Freakonomics
    Image of Freakonomics

    A Rogue Economist Explores the Hidden Side of Everything

    by Steven Levitt, Stephen Dubner

    A Soundview Featured Book Review
    Freakonomics offers readers the hidden facts buried within the stories they live and see dramatized every day, along with the numbers and statistics that can help them draw sense from the chaos. By justifying the use of strange questions to get at the heart of the matter, the authors show how economists turn collections of facts into unusual theories and then prove them by applying critical analysis.

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  • Image of Nobodies to Somebodies
    Image of Nobodies to Somebodies

    How 100 Great Careers Got Their Start

    by Peter Han

    Nobodies to Somebodies explores how many successful people found their true callings in a wide range of fields, and went from Nobodies to Somebodies. Based on interviews with 100 highly accomplished leaders — actors, CEOs, senators, scientists and others — this summary describes the early paths they traveled, the hard choices they made, and the lessons they learned along the way. Describing many extremely diverse career paths, it explores common themes and lessons that can help anyone e

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  • Image of Silos, Politics, and Turf Wars
    Image of Silos, Politics, and Turf Wars

    A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

    by Patrick Lencioni

    In Silos, Politics, and Turf Wars, bestselling author and acclaimed management expert Patrick Lencioni presents a dynamic leadership fable that reveals how organizations can overcome the “silos” that divide work units and paralyze performance. Lencioni also offers solutions to a key leadership issue — the impact of turf wars and political infighting on organizational effectiveness. Written in the form of a realistic but fictional story, this summary tackles a tough business issue in bot

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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  • Image of The Mid-Career Tune-Up
    Image of The Mid-Career Tune-Up

    10 New Habits for Keeping Your Edge in Today's Fast-Paced Workplace

    by William A. Salmon, Rosemary T. Salmon

    Global competition, downsized organizations and empowerment and other shifts in management philosophies have dramatically altered the rules of the workplace. This summary offers an overview of 10 new habits required to succeed today, including tips and check lists on balancing multiple demands on your time, resolving conflicts, and learning to accept uncertainty.

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  • Image of Secrets of Power Negotiating for Salespeople
    Image of Secrets of Power Negotiating for Salespeople

    Inside Secrets from a Master Negotiator

    by Roger Dawson

    Buyers are better informed and better negotiators than in the past. Dawson, the master of win-win negotiating, offers a toolkit of opening, middle and closing sales gambits to help salespeople walk away from the negotiating table with all parties satisfied.

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  • Image of Management Challenges for the 21st Century
    Image of Management Challenges for the 21st Century

    by Peter F. Drucker

    Who better than the 20th Century's greatest management thinker to explore the challenges that lie ahead? From managing change or a globally competitive company to managing your career, Drucker tells you what to expect from the next century.

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