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  • Image of Extreme Trust
    Image of Extreme Trust

    Honesty as a Competitive Advantage

    by Martha Rogers, Don Peppers

    The authors of Extreme Trust, argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively,

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  • Image of The Wide Lens
    Image of The Wide Lens

    A New Strategy for Innovation

    by Ron Adner

    How can great companies do everything right — identify real customer needs, deliver excellent innovations, beat their competitors to market — and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. The Wide Lens offers a powerful new...

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  • Image of The Reinventors
    Image of The Reinventors

    How Extraordinary Companies Pursue Radical Continuous Change

    by Jason Jennings

    For most businesses, success is fleeting. There are only two real choices: stick with the status quo until things inevitably decline, or continuously change to stay vital. But how? Bestselling leadership and management guru Jason Jennings and his researchers screened 22,000 companies around the world that had been cited as great examples of reinvention. They selected the best, verified their success, interviewed their leaders, and learned how they pursue never-ending radical change. The fresh...

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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