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  • Image of Quantum Marketing
    Image of Quantum Marketing

    Mastering the New Marketing Mindset for Tomorrow's Consumers

    by Raja Rajamannar

    Quantum Marketing is for all businesspeople who seek to understand how rapidly marketing is evolving and what some of the smartest people in the discipline are doing to get ready for this dramatic shift.

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  • Image of Don't Be a Stranger
    Image of Don't Be a Stranger

    Create Your Own Luck in Business through Strategic Relationship Building

    by Lawrence R. Perkins

    In this Don’t Be a Stranger, Lawrence R. Perkins explains how you can succeed in business by creating your own luck through strategic relationship building.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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