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  • Image of Unfinished Business
    Image of Unfinished Business

    Women, Men, Work, Family

    by Anne-Marie Slaughter

    Anne-Marie Slaughter offers her own story as a backdrop for discussing the challenges that face women who seek to have an incredible career while nurturing a happy family.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Be The Elephant
    Image of Be The Elephant

    Build a Bigger, Better Business

    by Steve Kaplan

    From the author of the best selling Bag the Elephant, Kaplan shows entrepreneurs and small business owners how to grow big enough to make an impact, remain financially healthy and be smart enough to dodge the “five killer mistakes.”

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  • Image of Small Giants
    Image of Small Giants

    Companies that Choose to be Great Instead of Big

    by Bo Burlingham

    Most books about successful businesses focus on public companies. But Inc. magazine Editor Bo Burlingham focuses on privately held companies marching to the beat of a different drum. In Small Giants, he profiles 14 of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing and Zingerman’s Community of Businesses. Burlingham takes readers inside these companies to determine the elusive “mojo” that makes them great.

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  • Image of The Art of the Start
    Image of The Art of the Start

    The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

    by Guy Kawasaki

    In The Art of the Start, Guy Kawasaki writes that his goal is to help you use your knowledge, love and determination to create something great without getting bogged down in theory and unnecessary details. At Apple in the 1980s, Kawasaki turned ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, he has field-tested his ideas with dozens of newly hatched companies. In this summary, Kawasaki takes you through every phase of creating a business, from ...

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