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  • Image of Becoming a Category of One
    Image of Becoming a Category of One

    How Extraordinary Companies Transcend Commodity and Defy Comparison

    by Joe Calloway

    These days, so many companies strive to fit into a niche that they must elbow their way past a mass of competitors to do so. Why strive to be a leader in your category when you can create a different category and be the only one in it? Such are the lessons to be learned in Becoming a Category of One. By using consultant Joe Calloway’s tips and advice, you can avoid being “commoditized” and differentiate yourself and your business from your competitors simply by shifting focus to your cu

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  • Image of The Third Opinion
    Image of The Third Opinion

    How Successful Leaders Use Outside Insight to Create Superior Results

    by Dr. Saj-Nicole A. Joni

    In recent years, authority has given way to influence. In The Third Opinion, Dr. Saj-nicole A. Joni explores how this raising of the leadership bar has given way to an even greater challenge for leaders — determining to whom they can turn when experienced, trustworthy advice is required. Some leaders might turn to colleagues inside the organization for help; others might call upon a trusted adviser outside the company. There is, however, another opinion for which most people never ask:

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  • Image of e-Profit
    Image of e-Profit

    High-Payoff Strategies for Capturing the E-Commerce Edge

    by Peter S. Cohan

    Cohan addresses both Internet skeptics and believers, offering tips and tactics that allow you to first identify the areas of your business processes that can be transformed by e-commerce technology, then create and implement a plan to make the technology work for you.

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  • Image of Differentiate or Die
    Image of Differentiate or Die

    Survival in Our Era of Killer Competition

    by Jack Trout

    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.

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  • Image of Clicks and Mortar
    Image of Clicks and Mortar

    Passion Driven Growth in an Internet Driven World

    by Terry Pearce, David S. Pottruck

    Pottruck, president and co-CEO of The Charles Schwab Corporation, and co-author Pearce maintain that although the rise of the Internet may seem to have transformed everything about the way business is done, the future still belongs to passionate companies who marry technology with the best qualities of people. In this summary, you will learn what it takes to compete in the new Internet-driven world and what you can do to transform your company into a dynamic, profitable enterprise.

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