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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Maximizing the Value of 360 Degree Feedback
    Image of Maximizing the Value of 360 Degree Feedback

    A Process for Successful Individual and Organizational Development

    by Walter Tornow, Manuel London

    Collect the information from all sources to use 360-degree feedback. Then improve both individuals and your organization with this wealth of knowledge.

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  • Image of Conquering Your Financial Stress
    Image of Conquering Your Financial Stress

    The Five-Point Plan for Generating True Wealth

    by Bruce Eaton

    Eliminate these nine symptoms and you'll lead a richer life. You may discover, too, that you don't need more money and (surprise) you may end up with more.

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  • Image of The Power of Corporate Kinetics
    Image of The Power of Corporate Kinetics

    Create the Self-Adapting, Self-Renewing, Instant-Action Enterprise

    by Steve Michaud, Michael Fradette

    You can't accurately predict the business future, but you can prepare for it. Make yours a kinetic enterprise that permits workers to respond quickly to any emergency.

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