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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of When Goliaths Clash
    Image of When Goliaths Clash

    Managing Executive Conflict to Build a More Dynamic Organization

    by Howard M. Guttman

    In When Goliath’s Clash, Howard M. Guttman, the principal of Guttman Development Strategies Inc., a management consulting firm, describes how unresolved conflict in organizations, especially at the highest level, can have dire consequences. These include low productivity, employees’ anger and hostility, increased costs, and increased absenteeism and turnover. He explains that it is important for leaders to realize that conflict handled properly can actually be a great asset to a company

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  • Image of Nanocosm
    Image of Nanocosm

    Nanotechnology and the Big Changes Coming from the Inconceivabley Small

    by William Illsey Atkinson

    Since the beginning of the industrial age, many machines have grown steadily smaller even as they have grown more powerful and complex. Nanotechnology, based on a new science of the infinitesimally small, takes technology beyond most popular definitions of reality, to a realm of molecular machines, cell-sized computers and other astounding possibilities. In Nanocosm, technology consultant and writer William Illsey Atkinson reveals a spectacular view of the immediate future of nanotechno

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  • Image of Winning the Merger Endgame
    Image of Winning the Merger Endgame

    A Playbook for Profiting from Industry Consolidation

    by Stefan Zeisel, Graeme K. Deans, Dr. Fritz Kroeger

    After studying mergers in many industries through the 1990s, the authors of Winning the Merger Endgame, officers and consultants from A.T. Kearney, have discovered that all industries move through four stages of what they call the “Endgames Curve” toward inevitable consolidation. The path up the curve starts with the Opening Stage where industries begin and companies proliferate. In the Scale Stage companies acquire other companies as they realize that organic growth will not push them

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