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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Rethinking the Sales Force
    Image of Rethinking the Sales Force

    Redefining Selling to Create and Capture Customer Value

    by John DeVincentis, Neil Rackham

    A salesforce traditionally communicates value -- making a sales pitch that tout the features and virtues of its products or services. Today, that's not good enough, according to the authors. The purpose of a sales force should be to find ways to create value, not just communicate it. After showing how all customers fit into one of three categories, the authors present the three value-creating selling strategies that correspond to the three customer categories.

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  • Image of Secrets of the Investment All-Stars
    Image of Secrets of the Investment All-Stars

    by Kenneth Stern

    From John Bogle, chairman and founder of Vanguard to Mario Gabelli, who specializes in finding undervalued stocks that have an identified "catalyst" that promises future growth, you'll learn the secrets of the investment all-stars you read about in the financial pages.

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  • Image of Comeback
    Image of Comeback

    How Seven Straight-Shooting CEO's Turned Around Troubled Companies

    by Martin Puris

    Editor Puris offers the stories of eight top executives, including Robert Louis-Dreyfus of sportswear firm Adidas, Gordon Bethune of Continental Airlines, and Eckard Pfeiffer of Compaq Computer Corporation, who through their leadership skills turned their ailing companies around.

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