Book Summaries

Weissman, a former television producer and veteran of major Initial Public Offering presentations, shows what it takes to connect successfully with your audience. For example, Weissman offers 16 options for logically structuring your presentations.

Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.

Christensen and co-author Raynor show how to successfully respond to the “disruptive technologies” Christensen first highlighted in the seminal bestseller, The Innovator’s Dilemma. The key is to learn how to create disruptions rather than be destroyed by them.