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  • Image of What the CEO Wants You to Know
    Image of What the CEO Wants You to Know

    How Your Company Really Works

    by Ram Charan

    A Soundview Featured Book Review
    Executive consultant and author Ram Charan doesn't mince words. In this book, he presents the universal truths about what makes a successful business. Whether you run a small shop or a Fortune 500 firm, Charan provides the information to help your business reach new levels of speed, efficiency and profitability.

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  • Image of The Change Function
    Image of The Change Function

    Why Some Technologies Take off and Others Crash and Burn

    by Pip Coburn

    Known for writing some of the liveliest reports on Wall Street, Coburn has identified how some technologies are blockbusters (such as the iPod), while others are losers from the starting gate (like the video phone). The Change Function writes off the “build it and they will come” mentality that so many technology companies adhere to, and shows that technology demands a change in habits—more specifically it demands a change in consumers, who are often uninterested in trading in the norm

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  • Image of Break From the Pack
    Image of Break From the Pack

    How to Compete in a Copycat Economy

    by Oren Harari

    To excel in the cramped business world today, individuals and organizations must learn when to leave the herd behind and break from the pack with fresh ideas and ahead-of-the-game innovation. Harari provides a four-pronged process in Break from the Pack for moving into the lead and leaving competition behind, while providing lively examples through the “Madonna Effect” and the “Willie Nelson Principle.” In what Harari calls a “Copycat Economy,” it is essential to differentiate as well a

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  • Image of The Speed of Trust
    Image of The Speed of Trust

    The One Thing that Changes Everything

    by Stephen M.R. Covey

    According to Covey, trust is one of the essential elements of business, and the ability to create, preserve and restore trust has become one of the most important skills today, inside and outside the office. In The Speed of Trust, Covey gives his readers all the key tools to cultivating trust in their relationships, while offering up the wisdom of other great leaders on the topic.

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  • Image of Twilight in the Desert
    Image of Twilight in the Desert

    The Coming Saudi Oil Shock and the World Economy

    by Matthew R. Simmons

    This summary looks behind the curtain to reveal a Saudi oil production industry that could soon approach a serious, irreversible decline. Veteran oil industry analyst Matthew Simmons draws on his 30 years of insider experience and more than 200 independently produced reports about Saudi petroleum resources and production operations. What he uncovers is a story about Saudi Arabia's troubled oil industry, not to mention its political and societal instability, which differs sharply from the globall

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  • Image of Re-Thinking the Network Economy
    Image of Re-Thinking the Network Economy

    The True Forces That Drive the Digital Marketplace

    by Stan Liebowitz

    Economist Liebowitz explains why the dot.com bust was inevitable, despite the declarations of many people — from respected academics and risk-conscious venture capitalists to stock brokers and investors — who should have known better. The theme of this summary, however, is not, “I told you so!” but rather “Here’s what will work.” The Internet does offer many incredible business opportunities, Liebowitz writes, as long as businesspeople and their advisors don’t ignore the traditional, fundamental

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  • Image of Blockbusters
    Image of Blockbusters

    The Five Keys to Developing GREAT New Products

    by Richard R. Reilly, Gary S. Lynn

    All companies, no matter what size or in what industry, need to generate innovative new products and services if they are to succeed. One innovative product can alter the future of a single company, lead to entirely new families of products, and may even usher in a whole new industry. In Blockbusters, Lynn and Reilly share the results of their exhaustive study of highly successful new product development teams. The study, as shown in detail in this summary, reveals the five critical pra

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  • Image of The Influentials
    Image of The Influentials

    One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

    by Ed Keller, Jon Berry

    This groundbreaking book by two consultants from the RoperASW marketing firm identifies the real people around whom marketing strategies, such as word of mouth, revolve. Who are these real people? They are the most influential Americans — the ones who tell their neighbors what to buy, which politician to support and where to vacation. They aren’t necessarily who you expect. They aren’t the richest 10 percent or the best educated 10 percent. They aren’t the early adopters who are always the first

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  • Image of Peter Drucker on the Profession of Management
    Image of Peter Drucker on the Profession of Management

    by Peter F. Drucker

    Here's a collection of valuable tips from the top author on management. Do things right, don't do the right things, he says. Don't confuse effectiveness with efficiency. And much, much more.

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