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  • Image of Purple Cow
    Image of Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin

    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.

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  • Image of The Headcount Solution
    Image of The Headcount Solution

    How to Cut Compensation Costs and Keep Your Best People

    by N Fredric Crandall, Marc J. Wallace Jr.

    Layoffs should always be the last resort of any company requiring deep cost-cutting measures. The authors present a seven-step plan for cutting compensation costs. In this plan, layoffs are just the third of three cost-cutting strategies. If layoffs become necessary, the authors provide hints on treating employees with respect and dignity, and keeping valuable employees in the organization.

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  • Image of Free Agent Nation
    Image of Free Agent Nation

    How America's New Independent Workers Are Transforming the Way We Live

    by Daniel H. Pink

    The Organization Man is dead. Long live the Free Agent. Pink explains the reasons for the development of widespread free agency and how it impacts your company and your industry.

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  • Image of Customer Winback
    Image of Customer Winback

    How to Recapture Lost Customers - And Keep Them Loyal

    by Michael W. Lowenstein, Jill Griffin

    Don’t be fooled, warn the authors: No customer is truly safe from defection. Here’s a hands-on guide on winning back the customers you lost — and making your company defection-proof.

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  • Image of The Agenda
    Image of The Agenda

    What Every Business Must Do to Dominate the Decade

    by Michael Hammer

    The author of Reengineering the Corporation presents nine core principles critical to contemporary corporate success. Among Hammer’s agenda items: “managing without structure” and “creating order where chaos reigns.”

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