Book Summaries

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

While formulating strategy is a challenge, executing that strategy can be an even greater challenge. In Making Strategy Work, Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. This model covers every key success factor of effective execution, including organization structure, coordination, information sharing, incentives, controls, change management, culture and the role of power and influence in the process.

Bossidy, the legendary CEO of Honeywell International, Inc., joins forces with consultant and prolific author Charan to explain how getting things done — not strategy, innovation or anything else — is the most important function of a leader. The authors examine in detail the three key processes of execution — people, strategy and operations — and show how all three are linked.

The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.