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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of A Whole New Mind
    Image of A Whole New Mind

    Moving from the Information Age to the Conceptual Age

    by Daniel H. Pink

    Bestselling author Daniel H. Pink offers a fresh look at what it takes for individuals and organizations to move from the Information Age to the Conceptual Age in A Whole New Mind. He also reveals the six essential aptitudes — Design, Story, Symphony, Empathy, Play, and Meaning — on which professional success and personal fulfillment now depend. A Whole New Mind includes a series of tools, tips and hands-on exercises drawn from international experts that help readers sharpen th

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