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  • Image of Persuasion Equation
    Image of Persuasion Equation

    The Subtle Science of Getting Your Way

    by Mark Rodgers

    This insightful guide by Mark Rodgers reveals what drives decisions and introduces the persuasion equation –– a powerful combination of factors proven to speed agreement. Learn how to set your persuasion priorities and perfect the five-step persuasion process in order to gain buy-in from those around you.

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  • Image of Pitch Perfect
    Image of Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan, Alisa Bowman

    Renowned media coach Bill McGowan shows how to communicate with confidence during the pivotal moments of life. He offers Seven Principles of Persuasion to use to establish the right tone for the right message to the right person at the right time. Learn how to overcome common mistakes and implement a better way of communicating using effective verbal and nonverbal language.

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  • Image of Why Motivating People Doesn't Work ... and What Does
    Image of Why Motivating People Doesn't Work ... and What Does

    The New Science of Leading, Energizing, and Engaging

    by Susan Fowler

    Senior consulting partner for the Ken Blanchard Companies, Susan Fowler, reveals that motivating people doesn’t work because they are already motivated. What does work is helping people understand why they are motivated. Her Optimal Motivation process shows leaders how to help people meet their needs for autonomy, connection and competence for long-lasting motivation.

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  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

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