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  • Image of The Power of Habit
    Image of The Power of Habit

    Why We Do What We Do in Life and Business

    by Charles Duhigg

    In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

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  • Image of Compelling People
    Image of Compelling People

    The Hidden Qualities That Make Us Influential

    by Matthew Kohut, John Neffinger

    What makes some people irresistible and others forgettable? John Neffinger and Matthew Kohut introduce us to two qualities - strength (the root of respect) and warmth (the root of affection) - and they detail the signals that broadcast each of these. Drawing on the latest social science and the authors' own work, Compelling People reveals the basic framework we use to judge each other and what we can do to earn both respect and affection.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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