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  • Image of The Hard Thing About Hard Things
    Image of The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    by Ben Horowitz

    Ben Horowitz tells it straight as he shares insights gained from developing, managing, selling, buying investing in and supervising technology companies. He offers techniques for navigating the struggle of being a leader and explains why you should take care of the people, the products and the profits, in that order.

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  • Image of Predictably Irrational
    Image of Predictably Irrational

    The Hidden Forces That Shape Our Decisions

    by Dan Ariely

    Irrational behavior is a part of human nature, but as MIT professor Dan Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely in Predictably Irrational...

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  • Image of Eat People
    Image of Eat People

    and Other Unapologetic Rules for Game-Changing Entrepreneurs

    by Andy Kessler

    The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game — but how can you tell a smart bet from a stupid gamble? In this summary, Andy Kessler explains how the world's greatest entrepreneurs don't just start successful companies — they overturn entire industries, and he offers twelve surprising and controversial rules for these radical...

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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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