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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Hot, Flat, and Crowded
    Image of Hot, Flat, and Crowded

    Why We Need a Green Revolution - And How It Can Renew America

    by Thomas Friedman

    A Soundview Featured Book Review
    The world has a problem. It is getting hot, flat, and crowded. That is, global warming, the stunning rise of the middle class all over the world, and rapid population growth have converged in a way that could make our planet dangerously unstable. In just a few years it will be too late to fix things –– unless the United States steps up and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean ...

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  • Image of The Future of Competition
    Image of The Future of Competition

    Co-Creating Unique Value with Customers

    by CK Prahalad, Venkat Ramaswamy

    In a world of infinite choice, instant gratification, and unbounded opportunities for innovation, why, ask University of Michigan Business School professors C.K. Prahalad and Venkat Ramaswamy, are companies still unable to satisfy customers or sustain growth and profitability? The answer lies in the evolving role of the customer in the value creation process. No longer do customers receive value through the purchase of products and services alone. Instead, the authors explain, individual custome

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