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  • Image of What Would Google Do?
    Image of What Would Google Do?

    by Jeff Jarvis

    A Soundview Featured Book Review
    In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse pioneers Google –– the fastest growing company in history –– to discover forty clear and straightforward rules to manage and live by.

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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of The Age of Turbulence
    Image of The Age of Turbulence

    Adventures in a New World

    by Alan Greenspan

    A Soundview Featured Book Review
    After serving 18.5 years as Chairman of the Federal Reserve Board, Alan Greenspan has set pen to paper to bring his fascinating life story to millions of readers. Starting The Age of Turbulence with the tale of his personal life he then moves on to discuss the nature of the past, present and future economy, with the final chapter focused on a forecast for the year 2030.

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  • Image of The Future of Competition
    Image of The Future of Competition

    Co-Creating Unique Value with Customers

    by CK Prahalad, Venkat Ramaswamy

    In a world of infinite choice, instant gratification, and unbounded opportunities for innovation, why, ask University of Michigan Business School professors C.K. Prahalad and Venkat Ramaswamy, are companies still unable to satisfy customers or sustain growth and profitability? The answer lies in the evolving role of the customer in the value creation process. No longer do customers receive value through the purchase of products and services alone. Instead, the authors explain, individual custome

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