Book Summaries

Clear All

Filters

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Real-Time Marketing & PR
    Image of Real-Time Marketing & PR

    How to Instantly Engage Your Market, Connect with Customers and Create Products That Grow Your Business Now

    by David Meerman Scott

    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.

    View Details

  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

    View Details

  • Image of The Complexity Crisis
    Image of The Complexity Crisis

    Why Too Many Products, Markets, and Customers are Crippling Your Company - And What To Do About It

    by John Mariotti

    Executives today face a crisis — a crisis of complexity. As you seek to expand profits, a number of new products, procedures and systems are created that, unexpectedly, stifle your bottom line. To this problem, Mariotti has the solution: simplify. In this far-reaching study, he shows corporate America that “keep it simple” is the way out of the Complexity Crisis.

    View Details

  • Image of The Wisdom of Crowds
    Image of The Wisdom of Crowds

    Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

    by James Surowiecki

    When individuals in a crowd are appropriately diverse, independent and decentralized, their aggregated decisions are surprisingly on point. With this knowledge, the power of groups can be used to find unknown answers and determine how to coordinate behavior and cooperate in all areas of society. Our everyday activities, our government and our economy are all affected by the power of crowds, and when things go awry, it is often because one of the key elements of an intelligent crowd is missing or

    View Details

Recently Viewed Categories