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  • Image of The Spirit of Hospitality
    Image of The Spirit of Hospitality

    How to Add the Missing Ingredients Your Business Needs

    by Larry Stuart

    In The Spirit of Hospitality, hospitality expert Larry Stuart provides the knowledge of what works when it comes to delivering memorable guest service, without living in the past.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Proactive Risk Management
    Image of Proactive Risk Management

    Controlling Uncertainty in Product Development

    by Guy M. Merritt, Preston G. Smith

    Proactive Risk Management offers product development teams a plan with which they can enhance their management of project risks by identifying risks early and managing them to diminish disruption throughout the project. Using a practical, easy-to-use, fact-based approach, it will help developers manage all the risks associated with a project. Although this process is tailored to commercial product development, it is applicable to many other types of projects with some adaptation.

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  • Image of The Project Manager's MBA
    Image of The Project Manager's MBA

    How to Translate Project Decisions into Business Success

    by Dennis J. Cohen, Robert J. Graham

    Managing a project is not about getting the job done on time and on budget. It’s about getting the job done in a way that contributes to the bottom line of your company. Covering everything from the basics of accounting and finance to understanding the marketplace, this summary shows how to link project success to organization success.

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