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  • Image of The Spirit of Hospitality
    Image of The Spirit of Hospitality

    How to Add the Missing Ingredients Your Business Needs

    by Larry Stuart

    In The Spirit of Hospitality, hospitality expert Larry Stuart provides the knowledge of what works when it comes to delivering memorable guest service, without living in the past.

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  • Image of B2B Street Fighting
    Image of B2B Street Fighting

    Three Counterpunches to Change the Negotiation Conversation

    by Brian Dietmeyer

    Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. B2B Street Fighting by Brian J. Dietmeyer shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of You Can't Order Change
    Image of You Can't Order Change

    Lessons From Jim McNerney’s Turnaround at Boeing

    by Peter S. Cohan

    Jim McNerney is smart about motivating people; crafting business strategies that spark profitable growth; and making operations more productive, efficient and effective. Most important, he is a genius at creating harmony within communities. He wins hearts and minds with a clear vision of the future, combined with personal humility. Learn how these skills help him pull off the seemingly impossible turnaround of Boeing.

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  • Image of High Altitude Leadership
    Image of High Altitude Leadership

    What the World’s Most Forbidding Peaks Teach Us About Success

    by Don Schmincke, Chris Warner

    Warner and Schmincke present a new approach to leadership development, based in groundbreaking scientific research, field test under the most brutal conditions on the most difficult summits, and successfully applied in the training of executives, management teams and entrepreneurs throughout the world. To thrive in today’s business challenges and tomorrow’s unpredictable risks, you need to become the type of leader whose career, team, and company excels in the most extreme of environments.

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