Book Summaries

Clear All

Filters

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of B2B Street Fighting
    Image of B2B Street Fighting

    Three Counterpunches to Change the Negotiation Conversation

    by Brian Dietmeyer

    Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. B2B Street Fighting by Brian J. Dietmeyer shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

    View Details

  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

    View Details

  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

    View Details

  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

    View Details

Recently Viewed Categories