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  • Image of Purpose
    Image of Purpose

    The Extraordinary Benefits of Focusing on What Matters Most

    by Ben Renshaw

    In Purpose, author Ben Renshaw explains how to utilize your unique skill sets to guide your life in the right direction and thrive in today’s complex and unpredictable world.

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  • Image of B2B Street Fighting
    Image of B2B Street Fighting

    Three Counterpunches to Change the Negotiation Conversation

    by Brian Dietmeyer

    Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. B2B Street Fighting by Brian J. Dietmeyer shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of Now, Build a Great Business!
    Image of Now, Build a Great Business!

    7 Ways to Maximize Your Profits in Any Market

    by Mark Thompson, Brian Tracy

    Now, Build a Great Business! is an essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy. It is filled with straightforward, powerful strategies to ignite growth in your business and is packed with insights from face-to-face interviews with world-class business leaders. This executive summary offers practical steps that you can take away immediately and clear-cut strategies for moving your business forward.

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  • Image of A Sense Of Urgency
    Image of A Sense Of Urgency

    by John P. Kotter

    A Soundview Featured Book Review
    Bestselling author and business guru John Kotter shows what a true sense of urgency really is, why it is becoming an exceptionally important asset and how you can create and sustain it within your organization –– starting today.

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  • Image of Making Strategy Work
    Image of Making Strategy Work

    Leading Effective Execution and Change

    by Lawrence Hrebiniak

    While formulating strategy is a challenge, executing that strategy can be an even greater challenge. In Making Strategy Work, Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. This model covers every key success factor of effective execution, including organization structure, coordination, information sharing, incentives, controls, change management, culture and the role of power and influence in the process.

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