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  • Image of The Power of Mandate
    Image of The Power of Mandate

    How Visionary Leaders Keep Their Organization Focused on What Matters Most

    by Jimmy Brown, Scott Stawski

    The Power of Mandate explains the basic principles and philosophy of Mandate Driven Leadership, including creative disruption and sheer willpower, to implement a vision and strategy.

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  • Image of Goliath's Revenge
    Image of Goliath's Revenge

    How Established Companies Turn the Tables on Digital Disruptors

    by Scott Snyder, Todd Hewlin

    By following six new rules of innovation, you can reset your company’s strategy to become a digital disruptor and carve your future leadership position.

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  • Image of Straight Talk About Public Relations
    Image of Straight Talk About Public Relations

    New Strategies on Social Media and Content Marketing

    by Robert Wynne

    Robert Wynne, the president of a public relations company, explains what public relations is and guides you through the traditional methods, social media communications, and content marketing strategies that will help you reach journalists and other important audiences.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Ten Faces of Innovation
    Image of The Ten Faces of Innovation

    Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

    by Tom Kelley

    Building on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm IDEO, Kelley and coauthor Littman demonstrate how a culture of continuous innovation and renewal can be nurtured and sustained in The Ten Faces of Innovation. The authors look at 10 personas in the workplace, such as anthropologists, who contribute insights by observing human behavior; experimenters, who try new things; hurdlers, who sur

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