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  • Image of The Best Place to Work
    Image of The Best Place to Work

    The Art and Science of Creating an Extraordinary Workplace

    by Ron Friedman

    In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. draws from the latest research on motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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