Book Summaries

Brian "Iron Ed" Hiner tells what it’s like to be a SEAL and what shapes the intense sense of sacrifice, teamwork and mutual commitment they share. From his own 20-year career as a Navy SEAL and his hands-on experience of commanding hundreds of strategic combat missions and operations in Iraq, Afghanistan and across the globe, Hiner extracts business leadership lessons that can help leaders isolate what’s most important, especially in stressful times.

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.