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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of Winning with People
    Image of Winning with People

    Discover the People Principles that Work for You Every Time

    by John C. Maxwell

    In Winning with People, renowned leadership expert and author John Maxwell describes how anyone can improve his or her relationship skills. With 25 “People Principles” that anyone can learn and use anywhere he or she might be, Maxwell shows how relationships can be created and strengthened for success in work and life, and provides the tools needed to immediately improve existing relationships as well as cultivate strong, exciting and new ones. The skills used plus the relationships cho

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