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  • Image of Can't Buy Me Like
    Image of Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy

    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

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  • Image of Winning with People
    Image of Winning with People

    Discover the People Principles that Work for You Every Time

    by John C. Maxwell

    In Winning with People, renowned leadership expert and author John Maxwell describes how anyone can improve his or her relationship skills. With 25 “People Principles” that anyone can learn and use anywhere he or she might be, Maxwell shows how relationships can be created and strengthened for success in work and life, and provides the tools needed to immediately improve existing relationships as well as cultivate strong, exciting and new ones. The skills used plus the relationships cho

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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