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  • Image of Get to Aha!
    Image of Get to Aha!

    Discover Your Positioning DNA and Dominate Your Competition

    by Andy Cunningham

    Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

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  • Image of Making Yourself Indispensable
    Image of Making Yourself Indispensable

    The Power of Personal Accountability

    by Mark Samuel

    According to Mark Samuel, who has helped thousands of people around the world get on the path to personal achievement and fulfillment, shows why the key to becoming indispensable is to embrace accountability rather than run from it in everything you do at work and in your personal life. Becoming indispensable doesn’t require a fancy degree, a senior management title or huge income. It’s a mind-set available to anyone.

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  • Image of The Behavior Breakthrough
    Image of The Behavior Breakthrough

    Leading Your Organization to a New Competitive Advantage

    by Steve Jacobs

    In The Behavior Breakthrough, organizational behavior expert Steve Jacobs and his colleagues explain the quiet revolution that is underway in pioneering and successful organizations.

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  • Image of Always a Winner
    Image of Always a Winner

    Finding Your Competitive Advantage in an Up and Down Economy

    by Peter Navarro

    A recession can do far more damage to your organization than any of your ten toughest competitors. Without question, this is the most important lesson that business executives have all too painfully learned in the carnage of the 2007-2009 economic crash. Internationally recognized as an authority on managing the business cycle for competitive advantage, Peter Navarro shows how your organization can be a winner over the course of its entire cycle – not just when economic times are good.

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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