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  • Image of The Shift
    Image of The Shift

    The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders

    by Scott M. Davis

    The days of marketing operating in a vacuum and marketing and business strategies being created independently of one another are over. The best marketers are now creating integrated perspectives that start with growth aspirations of their entire organization. The Shift shows how this new breed of Visionary Marketers has become a successful catalyst for growth and transformation within an organization, as well as how you can become a marketing visionary too.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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