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  • Image of The Leading Brain
    Image of The Leading Brain

    Powerful Science-Based Strategies for Achieving Peak Performance

    by Hans W. Hagemann, Friederike Fabritius

    In The Leading Brain, neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann present simple yet powerful strategies for sharpening focus, learning and retaining information more efficiently, improving complex decision-making, cultivating trust and building strong teams.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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