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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of The Upside of Irrationality
    Image of The Upside of Irrationality

    The Unexpected Benefits of Defying Logic at Work and at Home

    by Dan Ariely

    In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now in The Upside of Irrationality, Ariely exposes the surprisingly negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights about what really motivates us on the job, how unwise actions can become long-term habit, and more.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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