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  • Image of Persuasion Equation
    Image of Persuasion Equation

    The Subtle Science of Getting Your Way

    by Mark Rodgers

    This insightful guide by Mark Rodgers reveals what drives decisions and introduces the persuasion equation –– a powerful combination of factors proven to speed agreement. Learn how to set your persuasion priorities and perfect the five-step persuasion process in order to gain buy-in from those around you.

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  • Image of The Road to Reinvention
    Image of The Road to Reinvention

    How to Drive Disruption and Accelerate Transformation

    by Josh Linkner

    The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination. Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.

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  • Image of Out Think
    Image of Out Think

    How Innovative Leaders Drive Exceptional Outcomes

    by G. Shawn Hunter

    The methods and mindsets needed to drive innovation and become game-changers in the 21st century are found by tapping into the discretionary levels of passion and initiative within us. In each chapter of Out Think, a key idea, behavior, or mindset shift is presented and techniques are described to show how the shift or idea can be implemented to ultimately drive the change that leaders want and need in their organizations.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Work With Me
    Image of Work With Me

    The 8 Blind Spots Between Men and Women in Business

    by Barbara Annis, John Gray

    Barbara Annis, a world-renowned expert on gender issues in the workplace, and John Gray, author of Men Are from Mars, Women Are from Venus, identify eight gender blind spots that create tension between the sexes at work and in their personal relations. This definitive guide brings insights and offers solutions to help both men and women to remove the blind spots that separate them, allowing for greater success and satisfaction in their professional and personal lives.

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  • Image of Overpromise and Overdeliver
    Image of Overpromise and Overdeliver

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera

    The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

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  • Image of The Ten Faces of Innovation
    Image of The Ten Faces of Innovation

    Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

    by Tom Kelley

    Building on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm IDEO, Kelley and coauthor Littman demonstrate how a culture of continuous innovation and renewal can be nurtured and sustained in The Ten Faces of Innovation. The authors look at 10 personas in the workplace, such as anthropologists, who contribute insights by observing human behavior; experimenters, who try new things; hurdlers, who sur

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  • Image of Building Brandwidth
    Image of Building Brandwidth

    Closing the Sale Online

    by Sergio Zyman, Scott Miller

    The airwaves are full of funny e-business commercials, and everybody’s laughing — but is anyone buying? According to Zyman, former Chief Marketing Officer of the Coca-Cola Company, e-marketing that’s trendy and irreverent won’t work if e-marketers forget the fundamentals. Zyman explains what it takes to close the sale online.

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