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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of Adaptability
    Image of Adaptability

    The Art of Winning In An Age of Uncertainty

    by Max McKeown

    Max McKeown's new book harnesses the essence of human survival — the ability to adapt — to help people succeed in business and all other aspects of life. He draws on millions of years of evolution to create a practical and strategic set of rules that take adaption from an involuntary coping strategy to a deliberate winning strategy. Adaptability proves that innovation is important but not enough. The ability to adapt smarter and faster than the situation changes is what...

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  • Image of Trade-Off
    Image of Trade-Off

    Why Some Things Catch On, and Others Don’t

    by Kevin Maney

    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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