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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of Jack Welch and the GE Way
    Image of Jack Welch and the GE Way

    Management Insights and Leadership Secrets of the Legendary CEO

    by Robert Slater

    Jack Welch gets the credit, as CEO, for the booming success of General Electric since 1981. How did he do it? This summary describes it in detail, his role as a leader, the way he stripped the company of its weighty bureaucracy, and, perhaps most important, how he found the ideas that spurred the company's growth. Engrossing reading for leaders and would-be leaders.

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